# Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool

> Research article (Journal of Interactive Marketing, 2019) · cited 25× · AI/ML

**Wikidata**: [openalex:W2956094225](https://www.wikidata.org/wiki/openalex:W2956094225)  
**Source**: https://4ort.xyz/entity/analyzing-the-browsing-basket-a-latent-interests-based-segmentation-tool