# An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

> Research article (Mathematics, 2021) · cited 24× · AI/ML

**Wikidata**: [openalex:W3191357132](https://www.wikidata.org/wiki/openalex:W3191357132)  
**Source**: https://4ort.xyz/entity/an-rfm-model-customizable-to-product-catalogues-and-marketing-criteria-using-fuzzy-linguistic-models-case-study-of-a-ret