# An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

> Research article (Multikonferenz Wirtschaftsinformatik, 2018) · cited 12× · AI/ML

**Wikidata**: [openalex:W2883804749](https://www.wikidata.org/wiki/openalex:W2883804749)  
**Source**: https://4ort.xyz/entity/an-is-perspective-on-omni-channel-management-along-the-customer-journey-development-of-an-entity-relationship-model-and-