# An investigation of the neural correlates of purchase behavior through fNIRS

> Research article (European Journal of Marketing, 2018) · cited 69× · AI/ML

**Wikidata**: [openalex:W2787466508](https://www.wikidata.org/wiki/openalex:W2787466508)  
**Source**: https://4ort.xyz/entity/an-investigation-of-the-neural-correlates-of-purchase-behavior-through-fnirs