# An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation

> Research article (International Journal of Innovation Science, 2023) · cited 21× · AI/ML

**Wikidata**: [openalex:W4384377035](https://www.wikidata.org/wiki/openalex:W4384377035)  
**Source**: https://4ort.xyz/entity/an-investigation-of-precursors-of-online-impulse-buying-and-its-effects-on-purchase-regret-role-of-consumer-innovation