# An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model

> Research article (Information Systems Frontiers, 2020) · cited 67× · AI/ML

**Wikidata**: [openalex:W3093518535](https://www.wikidata.org/wiki/openalex:W3093518535)  
**Source**: https://4ort.xyz/entity/an-investigation-of-peripheral-and-central-cues-of-online-customer-review-voting-and-helpfulness-through-the-lens-of-ela