# An Investigation of Factors Affecting Brand Advertising Success and Effectiveness

> Research article (International Business Research, 2016) · cited 51× · AI/ML

**Wikidata**: [openalex:W2292076219](https://www.wikidata.org/wiki/openalex:W2292076219)  
**Source**: https://4ort.xyz/entity/an-investigation-of-factors-affecting-brand-advertising-success-and-effectiveness