# An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice

> Research article (Journal of Business Research, 2019) · cited 49× · AI/ML

**Wikidata**: [openalex:W2944828641](https://www.wikidata.org/wiki/openalex:W2944828641)  
**Source**: https://4ort.xyz/entity/an-introduction-to-the-special-issue-virtual-reality-in-marketing-definition-theory-and-practice