# An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics

> Research article (International Journal of Fuzzy Systems, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4294408560](https://www.wikidata.org/wiki/openalex:W4294408560)  
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