# An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry

> Research article (Business Perspectives and Research, 2018) · cited 18× · AI/ML

**Wikidata**: [openalex:W2801242508](https://www.wikidata.org/wiki/openalex:W2801242508)  
**Source**: https://4ort.xyz/entity/an-integrated-sem-neural-network-approach-to-study-effectiveness-of-brand-extension-in-indian-fmcg-industry