# An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective

> Research article (The Journal of Marketing Theory and Practice, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4386074215](https://www.wikidata.org/wiki/openalex:W4386074215)  
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