# An integrated model of artificially intelligent (AI) facial recognition technology adoption based on perceived risk theory and extended TPB: a comparative analysis of US and South Korea

> Research article (Journal of Hospitality Marketing & Management, 2024) · cited 31× · AI/ML

**Wikidata**: [openalex:W4400896249](https://www.wikidata.org/wiki/openalex:W4400896249)  
**Source**: https://4ort.xyz/entity/an-integrated-model-of-artificially-intelligent-ai-facial-recognition-technology-adoption-based-on-perceived-risk-theory