# An integrated duality theory framework (IDTF): marking pathways for consumer decision-making researchers in the hospitality and tourism industry

> Research article (International Journal of Contemporary Hospitality Management, 2022) · cited 33× · AI/ML

**Wikidata**: [openalex:W4225123864](https://www.wikidata.org/wiki/openalex:W4225123864)  
**Source**: https://4ort.xyz/entity/an-integrated-duality-theory-framework-idtf-marking-pathways-for-consumer-decision-making-researchers-in-the-hospitality
