# An influence framework on product word-of-mouth (WoM) measurement

> Research article (Information & Management, 2016) · cited 47× · AI/ML

**Wikidata**: [openalex:W2471257796](https://www.wikidata.org/wiki/openalex:W2471257796)  
**Source**: https://4ort.xyz/entity/an-influence-framework-on-product-word-of-mouth-wom-measurement