# An In-Depth Analysis of the Role That ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift

> Research article (2023 International Conference on Computer Communication and Informatics (ICCCI), 2023) · cited 50× · AI/ML

**Wikidata**: [openalex:W4377964482](https://www.wikidata.org/wiki/openalex:W4377964482)  
**Source**: https://4ort.xyz/entity/an-in-depth-analysis-of-the-role-that-ml-and-big-data-play-in-driving-digital-marketings-paradigm-shift