# An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses.

> Research article (SPORT TK-Revista EuroAmericana de Ciencias del Deporte, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4283691212](https://www.wikidata.org/wiki/openalex:W4283691212)  
**Source**: https://4ort.xyz/entity/an-implicit-research-methodology-to-evaluate-advertising-effectiveness-in-esports-streaming-based-on-viewers-gaze-cognit