# An immersive virtual discrete choice experiment for elicitation of product aesthetics using Gestalt principles

> Research article (Design Science, 2017) · cited 14× · AI/ML

**Wikidata**: [openalex:W2739184202](https://www.wikidata.org/wiki/openalex:W2739184202)  
**Source**: https://4ort.xyz/entity/an-immersive-virtual-discrete-choice-experiment-for-elicitation-of-product-aesthetics-using-gestalt-principles