# An identity perspective of key account managers as paradoxical relationship managers

> Research article (Industrial Marketing Management, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2981473255](https://www.wikidata.org/wiki/openalex:W2981473255)  
**Source**: https://4ort.xyz/entity/an-identity-perspective-of-key-account-managers-as-paradoxical-relationship-managers