# An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention

> Research article (Journal of Promotion Management, 2020) · cited 44× · AI/ML

**Wikidata**: [openalex:W3008595892](https://www.wikidata.org/wiki/openalex:W3008595892)  
**Source**: https://4ort.xyz/entity/an-fsqca-investigation-of-ewom-and-social-influence-on-product-adoption-intention