# An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry

> Research article (Business Systems Research Journal, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4387107742](https://www.wikidata.org/wiki/openalex:W4387107742)  
**Source**: https://4ort.xyz/entity/an-extended-rfm-model-for-customer-behaviour-and-demographic-analysis-in-retail-industry