# An exploration of the impact of gender on customer engagement

> Research article (Journal of Marketing Communications, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4213163738](https://www.wikidata.org/wiki/openalex:W4213163738)  
**Source**: https://4ort.xyz/entity/an-exploration-of-the-impact-of-gender-on-customer-engagement