# An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

> Research article (Industrial Marketing Management, 2020) · cited 28× · AI/ML

**Wikidata**: [openalex:W3087353063](https://www.wikidata.org/wiki/openalex:W3087353063)  
**Source**: https://4ort.xyz/entity/an-exploration-of-start-ups-sustainable-marketing-orientation-smo