# An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

> Research article (Journal of Marketing Research, 2019) · cited 116× · AI/ML

**Wikidata**: [openalex:W3125718908](https://www.wikidata.org/wiki/openalex:W3125718908)  
**Source**: https://4ort.xyz/entity/an-experimental-investigation-of-the-effects-of-retargeted-advertising-the-role-of-frequency-and-timing