# An evaluation of nonprofit brand image: Towards a better conceptualization and measurement

> Research article (Journal of Business Research, 2015) · cited 57× · AI/ML

**Wikidata**: [openalex:W2132387430](https://www.wikidata.org/wiki/openalex:W2132387430)  
**Source**: https://4ort.xyz/entity/an-evaluation-of-nonprofit-brand-image-towards-a-better-conceptualization-and-measurement