# An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat

> Research article (IEEE Transactions on Computational Social Systems, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4296437235](https://www.wikidata.org/wiki/openalex:W4296437235)  
**Source**: https://4ort.xyz/entity/an-empirical-study-of-user-engagement-in-influencer-marketing-on-weibo-and-wechat
