# An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned Behaviour

> Research article (Global Business Review, 2016) · cited 25× · AI/ML

**Wikidata**: [openalex:W2343297621](https://www.wikidata.org/wiki/openalex:W2343297621)  
**Source**: https://4ort.xyz/entity/an-empirical-study-of-malaysian-consumers-channel-switching-intention-using-theory-of-planned-behaviour