# An empirical study of brand microblog users’ unfollowing motivations: The perspective of push-pull-mooring model

> Research article (International Journal of Information Management, 2020) · cited 92× · AI/ML

**Wikidata**: [openalex:W2999532487](https://www.wikidata.org/wiki/openalex:W2999532487)  
**Source**: https://4ort.xyz/entity/an-empirical-study-of-brand-microblog-users-unfollowing-motivations-the-perspective-of-push-pull-mooring-model