# An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

> Research article (International Journal of Human-Computer Interaction, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4323567127](https://www.wikidata.org/wiki/openalex:W4323567127)  
**Source**: https://4ort.xyz/entity/an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective