# An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

> Research article (Journal of Consumer Research, 2016) · cited 169× · AI/ML

**Wikidata**: [openalex:W2333924656](https://www.wikidata.org/wiki/openalex:W2333924656)  
**Source**: https://4ort.xyz/entity/an-audience-of-one-behaviorally-targeted-ads-as-implied-social-labels