# AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4392438912](https://www.wikidata.org/wiki/openalex:W4392438912)  
**Source**: https://4ort.xyz/entity/amps-predicting-popularity-of-short-form-videos-using-multi-modal-attention-mechanisms-in-social-media-marketing-environ