# Alternating individual and group idea generation: Finding the elusive synergy

> Research article (Journal of Experimental Social Psychology, 2016) · cited 112× · AI/ML

**Wikidata**: [openalex:W2554932835](https://www.wikidata.org/wiki/openalex:W2554932835)  
**Source**: https://4ort.xyz/entity/alternating-individual-and-group-idea-generation-finding-the-elusive-synergy