# All Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing

> Research article (Media Psychology, 2016) · cited 21× · AI/ML

**Wikidata**: [openalex:W2298822790](https://www.wikidata.org/wiki/openalex:W2298822790)  
**Source**: https://4ort.xyz/entity/all-loads-are-not-equal-distinct-influences-of-perceptual-load-and-cognitive-load-on-peripheral-ad-processing