# All hype or the real deal? Investigating user engagement with virtual influencers in tourism

> Research article (Tourism Management, 2023) · cited 162× · AI/ML

**Wikidata**: [openalex:W4382316532](https://www.wikidata.org/wiki/openalex:W4382316532)  
**Source**: https://4ort.xyz/entity/all-hype-or-the-real-deal-investigating-user-engagement-with-virtual-influencers-in-tourism