# Aligning Marketing and Purchasing for new value creation

> Research article (Industrial Marketing Management, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W2194981520](https://www.wikidata.org/wiki/openalex:W2194981520)  
**Source**: https://4ort.xyz/entity/aligning-marketing-and-purchasing-for-new-value-creation