# Algorithmic personalization and brand loyalty: An experiential perspective

> Research article (Marketing Theory, 2024) · cited 25× · AI/ML

**Wikidata**: [openalex:W4391304312](https://www.wikidata.org/wiki/openalex:W4391304312)  
**Source**: https://4ort.xyz/entity/algorithmic-personalization-and-brand-loyalty-an-experiential-perspective