# Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport

> Research article (Frontiers in Sports and Active Living, 2025) · cited 12× · AI/ML

**Wikidata**: [openalex:W4410216247](https://www.wikidata.org/wiki/openalex:W4410216247)  
**Source**: https://4ort.xyz/entity/algorithmic-fandom-how-generative-ai-is-reshaping-sports-marketing-fan-engagement-and-the-integrity-of-sport