# Algorithmic bias in machine learning-based marketing models

> Research article (Journal of Business Research, 2022) · cited 210× · AI/ML

**Wikidata**: [openalex:W4211255666](https://www.wikidata.org/wiki/openalex:W4211255666)  
**Source**: https://4ort.xyz/entity/algorithmic-bias-in-machine-learning-based-marketing-models