# Alexa, <i>she's</i> not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

> Research article (Psychology and Marketing, 2021) · cited 437× · AI/ML

**Wikidata**: [openalex:W3123303846](https://www.wikidata.org/wiki/openalex:W3123303846)  
**Source**: https://4ort.xyz/entity/alexa-i-she-s-i-not-human-but-unveiling-the-drivers-of-consumers-trust-in-voicebased-artificial-intelligence