# AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion

> Research article (International Journal of Advertising, 2021) · cited 93× · AI/ML

**Wikidata**: [openalex:W3210019465](https://www.wikidata.org/wiki/openalex:W3210019465)  
**Source**: https://4ort.xyz/entity/ai-powered-recommendations-the-roles-of-perceived-similarity-and-psychological-distance-on-persuasion