# AI in marketing, consumer research and psychology: A systematic literature review and research agenda

> Research article (Psychology and Marketing, 2021) · cited 533× · AI/ML

**Wikidata**: [openalex:W4200045082](https://www.wikidata.org/wiki/openalex:W4200045082)  
**Source**: https://4ort.xyz/entity/ai-in-marketing-consumer-research-and-psychology-a-systematic-literature-review-and-research-agenda