# AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues

> Research article (Journal of Business Research, 2023) · cited 79× · AI/ML

**Wikidata**: [openalex:W4313400001](https://www.wikidata.org/wiki/openalex:W4313400001)  
**Source**: https://4ort.xyz/entity/ai-enabled-marketing-capabilities-and-the-hierarchy-of-capabilities-conceptualization-proposition-development-and-resear