# AI-Driven Lead Scoring in Salesforce: Using Machine Learning Models to Prioritize High-Value Leads and Optimize Conversion Rates

> Research article (International Journal of Emerging Trends in Computer Science and Information Technology, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4411611326](https://www.wikidata.org/wiki/openalex:W4411611326)  
**Source**: https://4ort.xyz/entity/ai-driven-lead-scoring-in-salesforce-using-machine-learning-models-to-prioritize-high-value-leads-and-optimize-conversio