# AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data

> Research article (Journal of Current Issues & Research in Advertising, 2024) · cited 32× · AI/ML

**Wikidata**: [openalex:W4396215877](https://www.wikidata.org/wiki/openalex:W4396215877)  
**Source**: https://4ort.xyz/entity/ai-driven-contextual-advertising-toward-relevant-messaging-without-personal-data