# Africa rising in an emerging world: an international marketing perspective

> Research article (International Marketing Review, 2018) · cited 69× · AI/ML

**Wikidata**: [openalex:W2600723807](https://www.wikidata.org/wiki/openalex:W2600723807)  
**Source**: https://4ort.xyz/entity/africa-rising-in-an-emerging-world-an-international-marketing-perspective