# Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines

> Research article (Marketing Letters, 2022) · cited 46× · AI/ML

**Wikidata**: [openalex:W4206464138](https://www.wikidata.org/wiki/openalex:W4206464138)  
**Source**: https://4ort.xyz/entity/affective-computing-in-marketing-practical-implications-and-research-opportunities-afforded-by-emotionally-intelligent-m