# affect heuristic

> type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role

**Wikidata**: [Q382233](https://www.wikidata.org/wiki/Q382233)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Affect_heuristic)  
**Source**: https://4ort.xyz/entity/affect-heuristic