# Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior

> Research article (International Journal of Research in Marketing, 2018) · cited 36× · AI/ML

**Wikidata**: [openalex:W2892542905](https://www.wikidata.org/wiki/openalex:W2892542905)  
**Source**: https://4ort.xyz/entity/aesthetically-dis-pleasing-visuals-a-dual-pathway-to-empathy-and-prosocial-behavior