# Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories

> Research article (International Journal of Research in Marketing, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4313420104](https://www.wikidata.org/wiki/openalex:W4313420104)  
**Source**: https://4ort.xyz/entity/advertisings-sequence-of-effects-on-consumer-mindset-and-sales-a-comparison-across-brands-and-product-categories