# Advertising to the masses: the effects of crowding on the attention to place-based advertising

> Research article (International Journal of Advertising, 2017) · cited 17× · AI/ML

**Wikidata**: [openalex:W2623227346](https://www.wikidata.org/wiki/openalex:W2623227346)  
**Source**: https://4ort.xyz/entity/advertising-to-the-masses-the-effects-of-crowding-on-the-attention-to-place-based-advertising