# Advertising strategy and channel structure selection on an online retail platform

> Research article (Industrial Management & Data Systems, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4321770115](https://www.wikidata.org/wiki/openalex:W4321770115)  
**Source**: https://4ort.xyz/entity/advertising-strategy-and-channel-structure-selection-on-an-online-retail-platform